LA Times: ‘Cosmetic Surgery Spending On Upswing’

With many cosmetic surgeons offering specials and baby boomers considering the possibility of looking better to enhance their prospects, the business of cosmetic surgery is poised to make a strong comeback, says a new Los Angeles Times article.

For cosmetic surgeons in Nevada and elsewhere in the U.S., the past year has been less than ideal, leading many to ‘change gears’ slightly.  Rancho Cucamonga, California cosmetic surgeon Dr. Jacob Haiavy explains it as such:

“We used to give discounts on multiple procedures anyway, but we took it to the next level at the beginning of the year. It’s tough because 90% of what we do is elective. People have been more scrutinizing and resistant to spending money.”

But according to American Academy of Cosmetic Surgery president Mark Berman, a large part of the U.S. economy “moves with the baby boom,” so if boomers grow dissatisfied with their appearance, surgeons will see an increase in business – even in down economy. Also, as the LA Times reports, the international research group Freedonia has predicted an 8.5 percent growth rate in demand for cosmetic procedures throughout the next three years.

When times are especially unpredictable and money is tight, non-surgical enhancements like Botox, fillers, and chemical peels are very popular choices for “freshening up” your look, but they often can’t produce the more dramatic cosmetic change a patient may want or need.

When it comes to simple cosmetic enhancements and even surgery, our patients have definitely appreciated our recent specials at Cosmetic Surgery of Las Vegas.  This summer we’ve offered $75 off all wrinkle fillers and other specials on Botox, breast implants, rhinoplasty and face lift surgery.

Although specials help us weather the sluggish market conditions, patients who want more done – perhaps liposuction, eyelid surgery, or a facelift – may not wish to wait until economic conditions stabilize.  Maybe they shouldn’t wait any longer, because you know the expression: we’re not getting any younger.